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Bruch and her team divided the rules into two broad categories, "deal breakers" and "deal makers," used to exclude or include people for the next level of contact.
Smoking was another big deal breaker, associated with a 10-fold drop in interest.
But the biggest deal breaker of all turned out to be age, at least for women.
Matchmaking is, in some cultures, a tradition as old as the world, sometimes seen as a ritual or sacred duty.
More modern version of matchmaking appeared especially in large cities, where, although many people live in proximity to one another, meeting suitable partners seems to be impossible.
The data set includes some 1.1 million interactions between users.
But beyond someone's looks, how much do any of these factors matter for mate selection?
As of July 2015, some 12 percent of adults in the United States have dated on the internet, with men accounting for slightly more accounts than women.
Research also shows that 15 percent of American adults with some college experience had used online dating sites, more than adults with a high school diploma or less, while Americans with higher incomes tend to use online dating more than those with lower incomes.
As of June 2015, the website number of users has reached 35 million, which cemented the website’s position as the leader of the online dating market in the United States.Tags: Adult Dating, affair dating, sex dating